Although TV commercials and movies are of two different worlds of production—it’s amazing how director Paul Soriano does the nothing-like-each-other creations absolutely well.
I saw it all, from the two of his movies down to his TV commercials. As we experienced through our own set of television flooded with commercials every single day. And observably, our TV commercials nowadays have been improving. I mean, I can now say somehow our commercials are globally competitive, in terms of effects, concepts, and et cetera.
I don’t know if we have to thank Mr. Soriano for that, but I must commend all our directors for producing such commercials. If you haven’t read the article on the link I provided, here.
Director Paul Soriano’s directed commercials are those of Western Union, Skin White, Jollibee, Nestle, Nokia, Globe and Chevrolet.
Anyway, we obviously know the evident differences of movies from TV commercials. Yes, movies are longer, it’s a complete package of a story—meaning a story with complete context, and characters. Commercials however, more often than not, only endorse certain products or advertise campaigns and are shorter.
And both are treated competently and resourcefully by director Soriano. In which both of his poles apart productions, I must say, are undeniably—only one of its kind!